Veals Mail Order Limited

Veals Mail Order Ltd, based in Bristol, UK, is a small, family-run business with an active status, celebrating 33 years in operation. Employing 15 people, the company operates from a virtual address – a point to note as 159 companies are registered at the same location – and is managed by three directors and two owners. Its Google rating stands at a perfect 5.0 based on 174 reviews, reflecting a strong customer base. The company is primarily an e-commerce site specializing in sea fishing tackle, regularly importing toys, games, and sports equipment for the past 39 months, with the latest import recorded in December 2024.

The website showcases a wide range of fishing gear, from rods and reels to lures and accessories, catering to various fishing styles including sea, shore, and boat fishing. It offers a comprehensive selection of brands and products, with a focus on quality and competitive pricing. The site also features a loyalty scheme, gift vouchers, and a blog with catch reports and news, demonstrating a commitment to engaging with the fishing community. It’s clear the company is focused on providing a full-service online retail experience for anglers.

Financially, Veals Mail Order Ltd presents a mixed picture. While cash reserves decreased by 22% to £140,000, creditors surged by 32% to £340,000, and bank borrowings increased significantly by 330% to £160,000. Trade debtors, however, experienced a sharp decline of 74%, suggesting improved collection efforts or reduced credit sales. Net assets, though, remained relatively stable at £910,000. The company’s small size – meeting two of three criteria for a small company – allows for agility, but the rise in borrowings and creditors does raise questions about cash flow management. The lack of an auditor mentioned likely means the accounts are unaudited and rely on director-reported data. Overall, Veals Mail Order Ltd appears to be a well-regarded online retailer facing some financial pressures, but its strong customer ratings and niche product focus suggest potential for continued success.

Registered in England/Wales under the registration number 02685693, with a registered address at BS1 6FL, United Kingdom, Bristol, C/O Bishop Fleming Llp, 10 Temple Back.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.