Vanilla Leisure Limited

Vanilla Leisure Limited, based in Burton-On-Trent, UK, is a small, active company founded just three years ago in 2021. With two employees and £293,078 in assets, it operates as a family business with a single director and two owners. The company runs an e-commerce site specializing in camping, trekking, and related equipment, importing plastics and plastic products for ten months, the latest in July 2024. Its website, VanillaLeisure, showcases a wide range of products, from tents and awnings to furniture and accessories, catering to both online retail and a niche market of outdoor enthusiasts.

While the website presents a professional image, the financials tell a more complex story. Cash reserves have increased dramatically, jumping 3,400% to £140,000, a positive sign. However, creditors have also risen significantly, climbing 41% to £310,000, which could indicate increased borrowing or extended payment terms. Net assets, meanwhile, remain negative at -£78,000, and net current assets are also negative at -£17,000. Trade debtors have decreased by 33%, which might be a sign of improved cashflow management. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the negative equity suggests it's burning through cash, or struggling to turn a profit.

With no auditor mentioned, the unaudited accounts rely on director-reported data. The company’s focus on retail sale of sports goods, fishing gear, camping goods, boats and bicycles, and its consistent import activity, suggests a steady stream of revenue. However, the negative equity and rising creditors indicate a need for careful financial management. It's likely the company is reinvesting heavily in its business, but whether this will translate into long-term profitability remains to be seen.

Registered in England/Wales under the registration number 13520029, with a registered address at DE13 9PD, England, Burton-On-Trent, Unit 2 Lancaster Court, Lancaster Park Newborough Road, Needwood.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.