Urban Ice Gear Ltd

  • Small
  • Active
  • 12 years
  • 3 employees
  • £44,311 (assets)
  • Real address
  • 1 director
  • 1 owner
  • Irregular importer
  • E-commerce
  • Rating 5.0 (56)

Field of Operation

Other retail sale not in stores, stalls or markets
47990 58515 companies

Website

Social media

Phones

Summary

Urban Ice Gear Ltd, based in Wigan, UK, is a small, active company founded twelve years ago in 2013. Employing just three people, it holds £44,311 in assets and operates from a real address, managed by one director and owner. The company’s e-commerce site, urbanicetribe.com, has a stellar 5.0 Google rating from 56 reviews, indicating high customer satisfaction. It’s an irregular importer, primarily bringing in machinery, boilers, and mechanical appliances, with its last import operation occurring in January 2024. The business operates within the "other retail sale not in stores, stalls or markets" industry.

Urban Ice Tribe, as it’s known online, specializes in ice baths, saunas, and related community events. The website showcases a range of products, from steel stock tanks to inflatable plunge tubs, alongside services like hire for events and coaching. It’s clearly positioned as more than just a retailer—it’s building a brand around wellness and community connection, with blog content and events promoting the benefits of cold water therapy. The website even highlights partnerships with various companies, suggesting a growing network.

Financially, Urban Ice Gear Ltd presents a mixed picture. Creditors have surged dramatically, increasing by 2,200% to £75,000, while cash bank on hand decreased by 14% to £11,000. Current assets have grown by a significant 120% to £44,000, however, net assets have plummeted 130% to -£73,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the substantial equity decline warrants attention. The lack of an auditor (likely exempt as a small company) means the figures are unaudited.

The company's rapid growth in the wellness sector seems to be fueling increased expenses, as evidenced by the rising creditors. Whether this is a temporary surge or a longer-term trend remains to be seen, but the company’s strong online presence and community focus suggest a potential for sustained success, even if it’s currently burning through cash.

Registered in England/Wales under the registration number 08462351, with a registered address at WN5 7XB, England, Wigan, Unit 11, Hewitt Business Park Winstanley Road, Orrell.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.

Owners & PSC

  • 9 years
  • 6
  • 25%+

Managers

  • 12 years
  • 7
Director

Last reports

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Download the last confirmation report
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Last news

  1. Unaudited abridged accounts made up to 2024-03-31
  2. Confirmation statement made on 2024-10-11 with no updates
  3. Unaudited abridged accounts made up to 2023-03-31
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Importer profile by HS codes

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