Urban Armour Limited

Urban Armour Limited, based in London, UK, is a small, active company founded 25 years ago. With just three employees and £191,499 in assets, it operates from a virtual address shared by thirteen other companies, a bit unusual. Two directors and one owner manage the business, which is an irregular importer of special woven and decorative fabrics, with just one month of imports recorded as of June 2021. The company’s website, UAG, showcases rugged cases and accessories for mobile devices, including phones, tablets, laptops, and watches—a far cry from its import activities.

The UAG website is clearly an e-commerce platform, offering a wide range of protective cases, sleeves, and gear for various devices. It’s a modern, visually appealing site with a focus on design and durability. They even have a "UAG Ambassadors" section featuring athletes and adventurers using their products. The site’s focus is on selling directly to consumers, with a strong emphasis on product photography and detailed specifications. They offer free shipping on orders over a certain amount and have a loyalty rewards program.

Financially, Urban Armour Limited presents a mixed picture. While average employee numbers increased by a staggering 100% to six, net assets rose by 39% to £120,000—a positive sign. However, bank borrowings increased significantly by 46%, reaching £12,000, and cash reserves dropped by 15% to £100,000. Trade debtors increased by a whopping 570%, suggesting potential issues with customer payments. Creditors also increased by 78%, which could be a result of increased purchasing to support the e-commerce business. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows it to be nimble, but the increase in debt warrants attention. As a small company, it’s exempt from an audit, so the figures are unaudited.

Overall, Urban Armour Limited seems to be transitioning from a niche import business to a more consumer-focused e-commerce operation. The shift to selling rugged mobile accessories appears to be driving growth, but the company needs to manage its debt and ensure timely customer payments to maintain financial stability.

Registered in England/Wales under the registration number 03889716, with a registered address at W1H 4HG, London, C/O William Evans And Partners, 20 Harcourt Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.