Um Crafts Ltd

Um Crafts Ltd is a small, active company based in Slough, UK, founded ten years ago in 2014. With two employees and £5,134 in assets, it operates from a real address and is managed by one director and owner. The company specializes in retail sales via mail order and the internet, offering a range of Shia books and products, particularly aimed at children. Its website, Um Aimen Books, showcases a diverse catalog including storybooks, puzzles, games, posters, and even craft kits, catering to a specific cultural and religious niche.

The online store is vibrant, with a focus on educational resources and a strong emphasis on customer engagement. The site features a loyalty program offering free gifts for repeat purchases and actively promotes its products through social media platforms like Instagram, Facebook, and YouTube. The website also highlights a partnership with Amazon UK, expanding its reach to a wider audience. It’s clear Um Crafts Ltd is building a community around its products, offering more than just a transactional shopping experience.

However, the company's financial health presents a mixed picture. Current assets have fallen significantly, dropping 59% to just £5,100, while net assets have plummeted 270% to -£22,000. Bank borrowings have increased by 48%, reaching £28,000, and cash reserves have decreased by 28% to £1,600. Trade debtors have also seen a dramatic decrease, falling 91% to just £610. Although the company’s small size (meeting two of three criteria for a small company) allows for agility, the substantial equity decline and increased liabilities raise concerns. The lack of an auditor, common for small companies, means these figures are unaudited.

In short, Um Crafts Ltd appears to be navigating a challenging financial period. While its niche market and online presence offer potential for growth, the company needs to address its liabilities and improve its cash flow to ensure long-term sustainability. It's a story of a small business trying to thrive in a competitive market, but facing significant financial headwinds.

Registered in England/Wales under the registration number 09204397, with a registered address at SL1 7DE, England, Slough, 26 Minniecroft Road, Burnham.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.