Ultrasure Limited

Ultrasure Limited is a small, active company based in London, UK, founded seven years ago in 2018. It’s a solo founder operation with one director and owner, Peacock Michael, and operates an e-commerce site. The company holds just £2,062 in assets and uses a virtual address shared by over 91,000 other companies—a bit unusual, really.

The company's website, Ultra Secure Direct, specializes in security products, offering a wide range of items from parking posts to wireless alarms and intercoms. It’s been operating since 2003, and the site boasts a 98% positive review rating, which is quite impressive. The company’s focus is on DIY installation and offers consultation services, a nice touch. They even have a showroom in Northampton.

Financially, Ultrasure Limited’s picture is a bit mixed. While bank borrowings decreased by a significant 46%, cash reserves increased by a surprising 170% to £780. However, net assets still sit at a negative £6,800, and creditors increased by 72% to £8,300—a worrying trend. Trade debtors also jumped considerably, up 550% to £1,300. The company meets the criteria for being a small business, with turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. There’s no mention of an auditor, which is common for small companies.

Despite the negative equity, the company seems to be managing its debts better, with creditors decreasing slightly. The surge in debtors could indicate a period of growth, but it’s also a potential risk if those payments don’t come through. The company's consistent positive reviews and wide product range suggest a strong customer base, but the financial data reveals a company still working to achieve profitability.

Registered in England/Wales under the registration number 11185430, with a registered address at WC2H 9JQ, United Kingdom, London, 71-75 Shelton Street, Covent Garden.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.