Ultra Sport Europe Ltd

Ultra Sport Europe Ltd, based in Derby, UK, is a small, active company established 40 years ago in 1984. With 21 employees and £2,491,017 in assets, it’s a well-established player in the action sports distribution sector. The company, owned and founded by Way Gordon Keith, has four directors overseeing operations. It’s a real address, not some virtual entity, and regularly imports and exports toys, games, and sports equipment—168 months of imports and 8 months of exports recorded.

The company’s website paints a picture of a specialist distributor, working with top-name brands like GoPro, Blizzard, Nitro, and Pit Viper. It doesn’t appear to be an e-commerce site directly selling to consumers; instead, it focuses on B2B logistics and fulfilment, offering warehousing, distribution, and project management services to retailers. It's a key partner for many action sports brands, providing a vital link between manufacturers and independent stores.

Financially, Ultra Sport Europe Ltd shows some concerning trends. While bank borrowings increased by a significant 22%, cash reserves dropped by a hefty 72% to £42,000. Creditors also rose, suggesting a need to manage debt more effectively. Net assets fell 10%, indicating a decrease in the company’s overall financial health. Although the company meets the criteria for a small business—turnover less than £10.2m, assets under £5.1m, and fewer than 50 employees—the decline in equity is something to keep an eye on. The company’s trade debtors also increased, which could be a sign of delayed payments. There's no auditor mentioned, so the financial statements are unaudited.

Despite these challenges, Ultra Sport Europe Ltd’s long history and established relationships with leading brands suggest a resilient business. The focus on B2B logistics and fulfilment provides a stable revenue stream, and the company's expertise in the action sports sector is a valuable asset. It's a company that's weathered many seasons, but these recent financial shifts warrant careful monitoring.

Registered in England/Wales under the registration number 01874551, with a registered address at DE74 2HP, Derby, Carnival Way, Castle Donington.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.