Tru Tension Ltd

Tru Tension Ltd, based in Backwell, UK, is a small, active company founded ten years ago in 2014. With eleven employees and £1,183,405 in assets, it operates from a real address and is managed by a single director and owner. The company regularly imports miscellaneous manufactured goods (five months of imports, latest in February 2025) and exports soaps, cleaning products, and waxes (thirty-nine months of exports, latest in February 2025). It’s a small business, meeting two of the three conditions: turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees.

Tru Tension's website showcases a diverse range of products catering to motorcycle, cycling, and karting enthusiasts. It's clearly an e-commerce operation, selling everything from tyre monkey bundles and grime guard kits to specialized cleaning lubricants and tools. The site features popular products like the FillFast Conversion Kit and Motorcycle Ground Anchor, and even offers a "Cycle Surprise Stash Box" for those seeking a curated gift. A blog section provides tutorial videos, latest news, and frequently asked questions, demonstrating a commitment to customer engagement and building a community around its brand.

Financially, Tru Tension Ltd’s report reveals some interesting trends. While bank borrowings decreased by 35%, dropping to £44,000, cash reserves saw a significant boost, rising 74% to £260,000. Creditors, however, increased substantially by 110%, reaching £540,000, which could indicate increased inventory purchases or extended payment terms. The company’s net assets grew by 44%, settling at £620,000. The decrease in depreciation charges for plant machinery and vehicles, and the increase in trade debtors, suggests a focus on cost management and potentially a slight delay in customer payments. As a small company, it's exempt from an audit, so the figures are unaudited.

Overall, Tru Tension Ltd appears to be in a reasonably healthy position, benefiting from a strong online presence and a niche product range. The growth in assets and cash reserves is encouraging, but the increase in creditors warrants monitoring. The company’s ability to maintain its growth trajectory will likely depend on its continued success in the competitive motorcycle and cycling accessories market.

Registered in England/Wales under the registration number 09187055, with a registered address at BS48 4AD, England, Backwell, Bristol, Unit 7, Burnt House Farm, Chelvey Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.