Trend Trace Ltd

Trend Trace Ltd is a small, active company based in Newcastle Upon Tyne, UK, established seven years ago in 2017. With a real registered address and just three employees, it’s a solo-founded operation led by a single director and owner. The company holds £19,127 in assets and operates in the other retail sale in non-specialised stores industries. It’s an irregular importer, primarily dealing in furniture, lighting, and prefabricated buildings, with just one month of import activity recorded as of July 2023.

The company's website, TrendMax, reveals a more specialized business: distribution of WIPOTECOCS TQS products in China, Taiwan, and Hong Kong. It positions itself as the exclusive distributor, emphasizing high-quality products and a commitment to customer service. The site’s design is basic, with repeated “TrendMax” headers and a focus on contact information. The site also has a cookie policy, which is a little odd.

Financially, Trend Trace Ltd presents a mixed picture. While current assets increased by 33% to £19,000, equity plummeted 170% to £1,200—a significant shift. Bank borrowings increased by 230% to £10,000, and cash reserves fell 1.5% to £6,600. Creditors also increased by 33%, suggesting a need for better cashflow management. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay nimble, but the equity drop is concerning. No auditor is mentioned, likely due to the company’s exemption as a small entity.

Overall, Trend Trace Ltd appears to be navigating a challenging period. The shift towards distribution of specialized products, as highlighted on the TrendMax website, could be a strategic move to diversify revenue streams—but the financial numbers suggest the company is burning through money. It’s unclear if the two businesses are closely linked, but both emphasize family ownership and British craftsmanship.

Registered in England/Wales under the registration number 10786916, with a registered address at NE5 1NA, England, Newcastle Upon Tyne, Tyne And Wear, 1 Pecks House Farm Cottages, Newbiggin Lane.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.