The View From My Rear Ltd

The View From My Rear Ltd is a small, active company based in London, UK, founded three years ago in June 2021. With a virtual address and just one employee, the company holds £5,287 in assets and is led by a solo founder, Danielle Merryn Wilderspin, who also serves as director and owner. The company operates in a diverse range of industries, including luggage and handbag manufacture, retail sales, photography, and artistic creation.

The company's website, A View From My Seat, is a platform for sharing photos and videos from various venues, teams, and events. It’s essentially a community-driven site where users can upload their perspectives, with a focus on sports and entertainment. The site offers a range of features, including venue guides, city guides, and even mobile apps for both Android and iPhone. It’s clear the company is leveraging user-generated content to build a vibrant online community, and the presence of a trophy system and social media integration suggests an attempt to gamify the experience and encourage engagement. It's a bit of an ecommerce site, but not really.

Financially, The View From My Rear Ltd’s recent performance presents a mixed picture. Accumulated depreciation has increased significantly, jumping 110% to £1,100, while advances to the director have soared by a staggering 810% to £29,000. Despite this, current assets have seen a massive 4,300% increase to £5,300, a positive sign. However, net assets remain in the negative, at -£24,000, and net current liabilities are also negative, at -£26,000. Bank borrowings have remained relatively stable. The company’s small size (meeting two of three criteria for a small company) helps with agility, but the negative equity and reliance on director advances are concerning. The accounts are unaudited, which is common for small companies, and there’s no auditor mentioned.

Overall, The View From My Rear Ltd appears to be burning through money. While the website shows potential for growth through community engagement, the company’s financial health is precarious. It's a bit of a gamble, but it’s a gamble with a view.

Registered in England/Wales under the registration number 13481824, with a registered address at EC1V 2NX, England, London, 128 City Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.