The Secret Beauty Store Ltd

The Secret Beauty Store Ltd, based in Sheffield, UK, is a small, active company founded three years ago. It's a solo-founder operation with one director and owner, boasting a perfect 5.0 Google rating from 25 reviews. The business operates in the retail sale via mail order houses or via internet industries.

The company's website showcases a wide range of professional brow and skin care products, catering to salons and beauty professionals. It's clearly an e-commerce business, offering everything from brow mapping tools and lash serums to waxing equipment and skincare solutions. The site is well-organized, with clear product categories and a focus on brand partnerships. It also offers training resources, suggesting a commitment to educating its customer base.

Financially, The Secret Beauty Store Ltd presents a mixed picture. While bank overdrafts decreased by 14%, cash reserves jumped a remarkable 220% to £11,000—a positive sign. However, creditors surged by a significant 560%, reaching £66,000, and equity plummeted 750% to -£55,000. This suggests the company may be relying more on credit to fund its operations, and that retained earnings are negative. The lack of employees (zero reported) indicates a lean structure, but the substantial increase in creditors raises concerns about its ability to manage its debts. The company meets two of three conditions to be considered small, with turnover under £10.2m, balance sheet under £5.1m, and fewer than 50 employees. The accounts are described as “filleted” and unaudited, with a report produced by VT Final Accounts.

Overall, The Secret Beauty Store Ltd appears to be a growing e-commerce business facing some financial challenges. While its Google rating and product range are impressive, it will need to carefully manage its creditors and build its equity to ensure long-term sustainability.

Registered in England/Wales under the registration number 13789336, with a registered address at S1 4HX, England, Sheffield, 94 Wellington Street, Devonshire Business Park.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.