The Secret Asia Ltd

The Secret Asia Ltd, based in Aylesbury, UK, is a small, active company founded four years ago. With five employees and £43,550 in assets, it operates as a solo-founded e-commerce site with an impressive Google rating of 5.0 from 107 reviews. The company specializes in retail sale via mail order houses or via internet, offering a diverse range of Japanese, Korean, and Southeast Asian groceries, anime merchandise, and unique gift sets.

The Secret Grocery’s website showcases a wide selection of products, from instant noodles and snacks to fresh, chilled, and frozen items. It also features a dedicated section for anime fans, offering merchandise from popular series like Demon Slayer and One Piece. The site emphasizes competitive pricing, a 30-day return policy, and fast customer support. They even offer mystery Japanese snack boxes and bubble tea.

Financially, The Secret Asia Ltd has experienced some challenges. Current assets decreased by 9.6% to £44,000, and net assets dropped 30% to -£46,000. Bank borrowings and overdrafts both increased significantly, reaching £25,000 and £18,000 respectively. Creditors also rose considerably, though trade debtors decreased. The company’s small size (meeting two of three criteria for a small company) allows for agility, but the decline in equity is concerning. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements.

The surge in bank borrowings and the decrease in cash reserves suggest the company may be burning through money. It’s possible that increased marketing efforts or inventory purchases contributed to these trends, but a deeper analysis would be needed to confirm. The company's reliance on a single director and owner also presents a potential management risk, as the business's success is closely tied to that individual’s expertise and dedication.

Registered in England/Wales under the registration number 12643341, with a registered address at HP20 2RQ, England, Aylesbury, 16 Temple Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.