The Pretty Smart Food Co Ltd

The Pretty Smart Food Co Ltd is a small, active company based in Northampton, UK, founded ten years ago in 2014. It operates as an e-commerce business with a single employee and holds £1,096,892 in assets. The company has a real registered address and is managed by one director and owner. It regularly imports coffee, tea, mate, and spices, with the last import operation recorded in January 2023. The company’s website focuses on selling 100% natural organic supplements, emphasizing science-backed ingredients and high absorption.

The Pretty Smart Food Co Ltd’s website showcases a wide range of supplements, categorized by health goals like hair, skin, nails, women's health, and immunity. It highlights benefits like boosted energy, improved gut health, and enhanced collagen production. The site also features articles and blog posts on topics like the benefits of marine collagen and the importance of vitamin C. It's a professional looking site, with a lot of product information.

Financially, the company shows a mixed picture. Cash bank on hand increased significantly by 70%, rising to £950,000, which is a positive sign. However, creditors also increased by 70%, reaching £300,000, suggesting higher short-term liabilities. Trade debtors decreased by a substantial 55%, falling to £54,000, which could indicate improved collection of payments. Net assets grew by 39%, reaching £800,000, but the company’s fixed assets increased by a massive 460%, to £4,900, which is unusual for a small business. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay agile. The accounts are abridged and unaudited, and there’s no auditor mentioned.

Overall, The Pretty Smart Food Co Ltd seems to be growing, but it’s also managing increased debt. The company’s success will depend on maintaining its online sales and effectively managing its financial obligations.

Registered in England/Wales under the registration number 09099546, with a registered address at NN6 6NN, England, Northampton, 6 Roundhouse Close, Welford.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.