The Pretty Perfect Boutique Ltd

The Pretty Perfect Boutique Ltd, based in Cardiff, UK, is a small, active company founded six years ago in 2018. With three employees and £68,909 in assets, it operates as a solo-founded e-commerce site boasting a stellar 5.0 Google rating from 143 reviews. The company regularly imports clothing and accessories (excluding knitted or crocheted items), with the last import recorded four months ago in March 2025. It has a real address and is overseen by one director and owner, Vaughan Naomi Jade.

The company’s website showcases a wide selection of occasion wear, specializing in mother-of-the-bride, groom, prom, and evening dresses. It features designer brands like Christian Koehlert, Gino Cerruti, and Rosa Clara, alongside accessories like hats, fascinators, and handbags. The site caters to a global audience, offering currency options and shipping to numerous countries. It also has a showroom in Cardiff and Old Cwmbran.

Financially, The Pretty Perfect Boutique Ltd presents a mixed picture. While current assets increased slightly to £69,000, net assets decreased significantly by 15% to £43,000. Bank borrowings fell by 33%, and cash reserves plummeted 87% to £1,400. Trade creditors, however, increased dramatically by 160%, suggesting a reliance on credit from suppliers. The company's small size (meeting two of three criteria for a small company) helps with agility, but the decline in equity and cash raises questions. No auditor is mentioned, indicating exemption as a small company and reliance on unaudited accounts. The company’s decline in cash reserves is a concern, but the increase in trade creditors could indicate expansion and increased sales.

Registered in Wales under the registration number 11557462, with a registered address at CF10 1AF, Wales, Cardiff, 31 Morgan Arcade Morgan Arcade.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.