The Preloved Atelier Ltd

The Preloved Atelier Ltd is a small, active company based in Hove, UK, founded two years ago in 2023. It’s a solo-founded venture employing just one person and holding £1,624 in assets. The company operates as an e-commerce site, selling preloved, vintage, and designer fashion. It has a real registered address and is managed by one director and owner, Heath Chloe Lydia.

The Preloved Atelier’s website showcases a curated selection of gently used clothing and accessories, emphasizing sustainability and affordability. It’s clear the company is focused on providing high-quality fashion while reducing textile waste, offering a consignment service and even a "source and styling" option for customers seeking specific pieces. The site also features glowing customer testimonials, highlighting Chloe’s taste and the quality of the items.

Financially, The Preloved Atelier Ltd’s numbers paint a mixed picture. While the company is small, meeting two of three criteria for a small business (turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees), its equity is currently at -£4,000. This indicates accumulated losses, and cash reserves are low at just £25. Trade debtors are at £900, and creditors are at £6,000, which is a lot compared to the assets. The company’s net current assets and liabilities are also negative, at -£4,300. The lack of an auditor (likely exempt as a small company) means the figures are unaudited.

The business seems to be burning through money, but its focus on a niche market—sustainable, preloved fashion—and its strong online presence could offer a path to profitability. It’s a small operation, and the financial challenges are likely typical for a startup, but whether it can turn things around will depend on its ability to attract and retain customers.

Registered in England/Wales under the registration number 14695308, with a registered address at BN3 6EA, England, Hove, 102 Highdown Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.