The Plain Shop Ltd

The Plain Shop Ltd is a small, active company based in London, UK, founded three years ago in July 1999. It’s a solo-founded operation with one director and owner, operating an e-commerce site and boasting an impressive Google rating of 5.0 from 124 reviews. The company’s registered address is real, with only one other company registered there.

The Plain Shop focuses on retail, selling textiles, clothing, footwear, and other goods via online channels. Its website showcases a range of sustainable streetwear and "black gifts," featuring uniquely designed characters called "The Plain Royals." The site also includes a blog with content on sustainability, entrepreneurship, and art projects, demonstrating a commitment to social responsibility. They even run "The Plain Tour," holding market stalls across London boroughs.

Financially, The Plain Shop is facing some challenges. While bank borrowings remain steady at £24,000, cash reserves have dwindled to £33,000. More concerning is the negative equity, currently at -£15,000, and a significant drop in net current assets to £9,300. Creditors remain consistent at £24,000, and there are no employees reported. The company is classified as a small entity, meeting two of three criteria for size (turnover under £10.2m, assets under £5.1m, fewer than 50 employees), and the accounts are unaudited, meaning they rely on director-reported data.

Despite the financial pressures, The Plain Shop’s commitment to sustainability and its strong online presence suggest a resilient brand. It's clear they're trying to build a community around their products, but whether this will translate into long-term financial stability remains to be seen—they need to find a way to turn a profit.

Registered in England/Wales under the registration number 13527720, with a registered address at N17 0SP, United Kingdom, London, Unit 22 Imperial House, 64 Willoughby Lane.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.