The Norton Motorcycle Co. Limited

The Norton Motorcycle Co. Limited, based in London, UK, is a large, active company founded five years ago in 2020. Employing 201 people and boasting £15.6 million in assets, Norton is a familiar name in the British motorcycle industry. It operates from a virtual address – a red flag as 308 companies share the same location – and is led by ten directors, although the director list changed recently, which is a good sign. There are no listed owners, suggesting management control rests with the directors. Google users rate Norton 4.0 out of 5 based on 57 reviews.

Norton is a regular importer and exporter of vehicles, parts, and accessories (excluding trains and trams), with 163 months of import activity and 29 months of export activity, the latest in January 2025. The company’s website showcases its range of motorcycles, including the V4 series and Commando models, highlighting their performance and British heritage. Norton actively promotes its limited-edition motorcycles and offers a Norton Essentials Collection of apparel. It even has a dealer locator and encourages test rides.

Financially, Norton’s picture is mixed. Accrued liabilities decreased significantly, down 40%, while development costs capitalised have increased by 100%. Depreciation on motor vehicles has risen by 80%, and overall fixed assets have decreased by 10%. Interest payable has increased dramatically, up 200%. Despite these pressures, Norton’s turnover has increased by 29%, and net assets have increased by 29% as well. The company’s bank borrowings remain stable.

The company’s auditors, Spencer Gardner Dickins Audit LLP, have confirmed that the financial statements have been prepared in accordance with FRS 102. While the company’s growth is encouraging, the increase in interest payable and the reliance on a virtual address suggest potential vulnerabilities. Norton's focus on limited editions and heritage, however, positions it well to appeal to a dedicated customer base, and the recent change in the director list is a positive sign for the company’s future.

Registered in England/Wales under the registration number 12545195, with a registered address at EC2N 2AX, England, London, 1 Bartholomew Lane.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.