The New Eden Limited

The New Eden Limited is a small, active company based in Benfleet, UK, founded 20 years ago in 2004. With two employees and £143,714 in assets, it operates from a virtual address, a detail that means sixteen companies share the same registration location. The company has three directors and two owners, and runs an e-commerce site. It’s a regular importer, bringing in miscellaneous metal items for the last 17 months, with the most recent import occurring in July 2024.

The company’s website, New Eden Living, showcases a wide range of outdoor living essentials. It’s more than just an e-commerce site; it's a full-blown retailer specializing in garden bars, office studios, outdoor kitchens, and custom furniture. They even offer services like fencing, decking, and garage conversions, suggesting a broader scope than just online sales. The site is well-designed, featuring a blog and social media presence, and emphasizes customer service.

Financially, The New Eden Limited presents a mixed picture. Current assets decreased by 4%, settling at £140,000, while net assets also fell by 13%, reaching £19,000. Bank borrowings were reduced by 12%, to £37,000, and cash reserves remained steady at £97,000. Debtors, however, experienced a significant jump of 300%, reaching £20,000, which could indicate increased sales but also potential collection issues. Creditors also decreased by 12%, to £37,000. The company’s small size—meeting two of three conditions to be considered small—allows for flexibility, but the decline in equity warrants closer attention. No auditor is mentioned, consistent with its status as a small, exempt company.

The company's focus on outdoor living, coupled with its e-commerce presence, suggests a business trying to capitalize on the growing demand for home improvement and garden spaces. The same can be said for the import of metal items, which could be used for the furniture and other items they sell.

Registered in England/Wales under the registration number 05187895, with a registered address at SS7 5TG, England, Benfleet, Essex, 105 London Road, Tarpots Corner.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.