The Natural Dog Food Company Limited

The Natural Dog Food Company Limited, based in Sleaford, UK, is a small, active business established eighteen years ago. With six employees and £310,876 in assets, it operates from a real address and is overseen by four directors and one owner. The company runs an e-commerce site selling dog food and occasionally imports electrical machinery – just one month’s worth in 2023. It’s a family-run affair, manufacturing prepared pet foods.

The company’s website highlights a focus on natural ingredients and caters to dogs with sensitivities, showcasing glowing testimonials from satisfied customers. It emphasizes a range of products, from original treats to accessories, and even offers a 20% discount on treats with a code. The site's design is clean and user-friendly, and the company actively promotes its ethical approach to nutrition.

Financially, The Natural Dog Food Company Limited presents a mixed picture. While current assets increased by 48% to £310,000, equity dropped significantly by 28% to £170,000. This decline is partly due to a substantial increase in creditors, which rose by 93% to £390,000. Trade debtors, however, skyrocketed by 870% to £200,000, which could indicate a shift in payment terms or a period of rapid growth. Cash reserves remained steady at £36,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows it to remain nimble, but the decrease in equity is a cause for attention. The company's accounts are unaudited and exempt, relying on director-reported data.

It’s clear the company is focused on customer satisfaction and quality ingredients, but the financial data suggests it may be experiencing some growing pains. The increased reliance on credit and the drop in equity could be a sign of increased expenses or a need for additional funding.

Registered in England/Wales under the registration number 06054195, with a registered address at NG34 7DE, England, Sleaford, Lincolnshire, 3.2b Enterprise Way Sleaford Moor Enterprise Park.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.