The London Wholesale Group Ltd
- Small
- Active
- 5 years
- Real address
- 1 director
- 1 owner
- Rating 4.0 (4)
Two conditions of three:
1.Turnover < £10.2 million
2.Balance sheet total < £5.1 million
3.Average number of employees < 50
Field of Operation
Website
Phones
Summary
The London Wholesale Group Ltd from Cardiff UK: small company, active status, founded 5 years ago, real address, 1 director, 1 owner, google rating 4.0 based on 4 reviews. It's a small company as it met two conditions of three: turnover less than £10.2 million, balance sheet less than £5.1 million, employees less than 50. The company operates in the non-specialised wholesale trade, the retail sale via mail order houses or via internet industries. Officially, it has one owner or PSCs, one director and no number of employees published.
The company's website showcases a diverse range of products, from Pusheen plushies and Paw Patrol toys to drones, hoverboards, and even eShisha buzz housewares. It seems like London Europe, as they call themselves, is a broad-spectrum importer and distributor, catering to both retail and wholesale markets. A significant portion of the site is dedicated to licensed toys, indicating a focus on brand partnerships and international distribution. They also have a dedicated section for Virolizer products – masks, sprays, and RT Lamp tests – suggesting a pivot towards Covid-related supplies. The site's "About Us" section emphasizes investment in innovative, cost-effective products and a close relationship with both manufacturers and consumers. They even have a contact number and address listed, with a separate website for Virolizer products.
Financially, The London Wholesale Group Ltd is showing some concerning trends. While bank borrowings decreased slightly, cash reserves have fallen by 2.1% to £51,000. Creditors have remained stable, but net assets have declined by 4.9% to -£33,000 – a worrying sign. Loans from directors increased to £4,600, and net current assets also decreased by 2.4% to £45,000. The company's small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) means it avoids more stringent reporting requirements, and there's no auditor mentioned, relying on unaudited statements. The company's small size and lack of employees (zero reported) suggests a lean operation, but the declining equity and reliance on loans raise questions about its long-term viability.
Registered in England/Wales under the registration number 12170277, with a registered address at CF14 8LH, Cardiff, 12170277 - COMPANIES HOUSE DEFAULT ADDRESS.
WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
Owners & PSC
-
Individual
- Merali Masuma
- 4 years
- 75%+
-
Resident of United Kingdom
Managers
-
Individual
- Merali Masuma
- 4 years
-
Resident of United Kingdom
Last reports
The latest confirmation statement submitted nine months ago.
Last news
-
Address of officer Mrs Masuma Merali changed to 12170277 - Companies House Default Address, PO Box 4385, Cardiff, CF14 8LH on 2025-03-26Download 1 page pdf report
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Registered office address changed to PO Box 4385, 12170277 - Companies House Default Address, Cardiff, CF14 8LH on 2025-03-26Download 1 page pdf report
-
Address of person with significant control Mrs Masuma Merali changed to 12170277 - Companies House Default Address, PO Box 4385, Cardiff, CF14 8LH on 2025-03-26Download 1 page pdf report
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