The Juice Executive Ltd

The Juice Executive Ltd, based in Lordswood, UK, is a small holding company with an active status, established ten years ago. Employing 25 people and holding £465,335 in assets, it operates from a real address and is overseen by three directors and one owner. Google users rate it a perfect 5.0 based on five reviews, and it regularly imports prepared or preserved plant-based foods—most recently in November 2024.

The company’s website is not available, but it’s known to manufacture fruit and vegetable juice. It’s a small company, meeting two of three conditions: turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees.

A review of its financials reveals a mixed picture. Cash bank on hand has exploded, increasing by a staggering 1,500% to £180,000—a very positive sign. However, net assets have plummeted by 380% to -£200,000, largely due to a dramatic decrease in retained earnings. Creditors have also risen significantly, increasing by 140% to £370,000, while debtors have fallen by 46%. Fixed assets have seen a substantial decline, dropping 47% to £820,000. The number of employees has also decreased, falling 16% to 21.

These trends suggest the company may be investing heavily in growth—perhaps expanding its import operations or production capabilities—but it’s burning through cash at a concerning rate. The sharp decrease in equity is a red flag, and the increased reliance on creditors indicates potential liquidity issues. The lack of an auditor mentioned (likely exempt as a small company) means the financial statements are unaudited.

Despite these challenges, The Juice Executive Ltd’s high Google rating and focus on plant-based foods position it well in a growing market. Whether it can manage its finances and sustain its growth remains to be seen.

Registered in England/Wales under the registration number 09070086, with a registered address at ME5 8UD, England, Lordswood, Kent, Unit 31, Revenge Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.