The Heroes Journey Ltd

The Heroes Journey Ltd, based in York, UK, is a small, active company established nine years ago. With five employees and £1,923,845 in assets, it operates from a real address and is led by a solo founder, director, and owner, Simpson-daniel Charlie. The company regularly imports meat and edible meat offal, with the last import occurring in February 2025, and irregularly exports plastics and plastic products, with the last export in January 2024. It’s a limited company, registered with number 09959463.

The Heroes Journey isn't just a single business; it's a portfolio of ventures. Its website showcases a diverse range of brands, from Kings Elite Snacks, a former market leader in Biltong, to Neubria, a health supplement company. Other brands include The Lions Kingdom (selling lean ostrich meat), The Wizards Magic (luxury chocolate), and several others focused on unique food products and pet treats. The site also highlights a consultancy division, The Heroes Journey Retail, which helps other businesses enter the UK market. It’s clear the company is actively involved in creating and scaling food and beverage brands.

Financially, The Heroes Journey Ltd presents a mixed picture. While current assets increased by 26% to £1,900,000, net assets declined by 24% to £460,000. Bank borrowings decreased by 42% to £58,000, and cash reserves plummeted 98% to just £1,900. Creditors increased dramatically by 290% to £1,300,000. The company’s small size (meeting two of three conditions for being small) helps with agility, but the significant drop in equity raises questions. The unaudited financial statements, lacking an auditor, rely on director-reported data.

The increase in creditors suggests the company may be relying on trade credit to fund its operations. The sharp decrease in cash reserves, however, is concerning and could indicate that the company is burning through cash faster than it's generating revenue. Despite these challenges, the company’s diverse portfolio of brands and active involvement in creating and scaling businesses suggests a dynamic and ambitious operation. It’s likely the company is investing heavily in new ventures, which could explain the financial strain.

Registered in England/Wales under the registration number 09959463, with a registered address at YO1 8SU, United Kingdom, York, North Yorkshire, Popeshead Court Offices, Peter Lane.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.