The Good Birth Company Limited

The Good Birth Company Ltd, based in Birmingham, UK, is a small, family-run business with an active status. Founded 21 years ago in 2004, it employs six people and holds £330,750 in assets. With three directors and two owners, the company operates from a real address and is a regular importer and exporter of toys, games, and sports equipment, with 22 months of import activity and 13 months of export activity recorded. The company’s website, The Positive Birth Company, focuses on providing digital courses and resources related to pregnancy, birth, and parenting.

The Positive Birth Company offers a range of digital courses, including hypnobirthing packs, postpartum guides, and early years resources. Its flagship product, Freya, is an app designed to support hypnobirthing techniques and provide surge contraction timers. The website highlights the company's expertise in providing knowledge and support for a positive birth experience, with over a million people having trusted in their courses. The company also runs a podcast and offers affirmation cards.

Financially, The Good Birth Company Ltd shows a mixed picture. Current assets decreased by 7.3% to £330,000, while net assets also dropped, falling 2% to £71,000. Bank borrowings increased by 7.6% to £87,000, and cash reserves decreased by 2.2% to £67,000. Creditors decreased by 8.3% to £200,000, and trade debtors increased by 58%, suggesting a potential shift in payment terms. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the decline in equity raises questions. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements.

Overall, The Good Birth Company Ltd appears to be a stable business with a strong online presence, but the recent financial trends suggest it's facing some pressures. The company’s focus on digital education and its family-run nature could provide resilience, but careful management of its finances will be crucial for long-term success.

Registered in England/Wales under the registration number 05062047, with a registered address at B2 4AY, England, Birmingham, Ste 543 51 Pinfold Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.