The Fragrance House Group Limited

Potters Crouch Ltd, based in Letchworth Garden City, UK, is a small holding company with an active status. Founded thirteen years ago in 2011, it employs twelve people and holds £327,049 in assets. The company, with two directors and two owners, operates an e-commerce site and enjoys a perfect 5.0 Google rating from 58 reviews. It’s a regular importer of essential oils and perfumes, with five months of import activity recorded, the last in February 2025.

The company's website, Potters Crouch Candles, showcases a range of hand-poured candles and diffusers, emphasizing natural ingredients and mood-enhancing scents. It’s clear they're aiming for a premium feel, with descriptions highlighting wellness benefits and a commitment to ethical sourcing. They don’t sell on Amazon or eBay, preferring to maintain direct control over their brand and customer experience. All products are made by hand in their Hertfordshire factory, and they pride themselves on using UK and European ingredients.

Financially, Potters Crouch Ltd presents a mixed picture. While current assets increased by 29%, net assets actually decreased by 3.9% to -£150,000. Bank borrowings were significantly reduced, dropping 63%, which is a positive sign. Creditors, however, increased by 28%, which could indicate growing supplier payments. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the negative equity is a concern. No auditor is mentioned, likely due to the small company exemption.

Overall, Potters Crouch Ltd appears to be navigating a period of transition. The strong Google rating and focus on quality suggest a loyal customer base, but the negative equity and rising creditors warrant close monitoring. It’s a story of a small business striving for growth—but one that needs to carefully manage its finances to ensure long-term sustainability.

Registered in England/Wales under the registration number 07713043, with a registered address at SG6 4DR, Letchworth Garden City, Hertfordshire, 40 Bedford Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.