The Choice Cricket Centre Limited

The Choice Cricket Centre Limited, based in St. Albans, UK, is a small, active company established 24 years ago. With four employees and £151,321 in assets, it operates from a real address and is managed by five directors, with Blair Richard George as the sole owner. The business boasts a perfect 0.0 Google rating from 119 reviews and runs an e-commerce site, regularly importing toys, games, and sports equipment—a practice spanning 21 months, with the last import recorded in April 2022.

The company's website highlights a focus on cricket equipment and related services. While the primary business appears to be retail, the site suggests a broader involvement in sports facilities operations. It's a family-run business, emphasizing quality and customer service.

Financially, The Choice Cricket Centre Limited presents a mixed picture. Current assets have decreased by 22%, falling to £150,000, while net assets have declined by a significant 34%, settling at £66,000. Bank borrowings have vanished completely, a positive sign, but cash reserves have also fallen by 15%, dropping to £68,000. Creditors have increased by 20%, reaching £99,000, and trade debtors have surged by 79%, potentially indicating challenges in collecting payments. The company’s small size—meeting two of three conditions for being considered small—allows for flexibility, but the decline in equity is a cause for concern. As a small company, it is exempt from an audit, so the financial statements are unaudited.

The decrease in assets and equity suggests the company may be burning through cash, although the elimination of bank borrowings is a positive development. The increase in creditors could indicate a reliance on credit from suppliers. The company’s long-standing presence and positive online reviews suggest a loyal customer base, but sustained financial health will depend on improving profitability and managing cash flow.

Registered in England/Wales under the registration number 04129747, with a registered address at AL3 7DJ, St. Albans, Hertfordshire, Flamsteadbury Farm, Redbourn.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.