The Beauty Crop Limited

The Beauty Crop Limited, based in London, UK, is a small, active company founded ten years ago in 2014. With six employees and £5,714,650 in assets, it operates from a virtual address and is led by one director and owner. The company runs an e-commerce site specializing in skincare and makeup, offering a wide range of products from cleansers and toners to lip oils and makeup bundles. It regularly imports essential oils and perfumes—70 months of import activity recorded—with the latest in February 2025, but has only exported for one month in February 2022.

The Beauty Crop’s website showcases a vibrant brand with a focus on plant-based, nutritional formulas and a strong emphasis on customer reviews and loyalty rewards. It highlights a commitment to cruelty-free and vegan products, targeting a younger demographic with trendy marketing and influencer collaborations. The site’s design is modern and visually appealing, featuring high-quality product photography and engaging content.

Financially, The Beauty Crop Limited presents a mixed picture. Cash bank on hand has increased dramatically, up 830% to £2,800,000, while bank borrowings have decreased by 79%, reaching £120,000. Creditors have risen significantly, up 60% to £1,800,000, and trade debtors have decreased by 8.5% to £360,000. Net assets have increased by 150% to £3,600,000, which is a positive sign. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the rise in creditors suggests potential cash flow pressures. There's no auditor mentioned, likely due to its status as a small company.

Overall, The Beauty Crop Limited appears to be growing its business, but it needs to manage its liabilities carefully to ensure long-term sustainability. The brand’s strong online presence and focus on customer engagement are key assets in a competitive market.

Registered in England/Wales under the registration number 09281723, with a registered address at EC3V 3NG, England, London, International House, 36-38 Cornhill.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.