The Baby Store Limited

The Baby Store Limited, based in Warrington, UK, is a small, family-run business with an active status. Founded fifteen years ago in 2009, it employs fourteen people and holds £920,000 in assets. With a real registered address and three directors, two owners, it’s a well-established operation. The company regularly imports furniture, lighting, and prefabricated buildings, with twelve months of import activity recorded, the last in October 2024. It has a solid 4.0 Google rating from 236 reviews.

The company's website, The Babystore Online, showcases a range of baby products, including travel systems and clothing. It features links to Instagram, Twitter, and Facebook, suggesting a focus on social media marketing. The site also includes a simple menu and a "Pages" section, indicating a straightforward e-commerce structure. While the site appears functional, it lacks detailed product descriptions and high-quality images, which could impact sales.

Financially, The Baby Store Limited presents a mixed picture. Cash reserves increased significantly by 44,000%, reaching £130,000, a positive sign. However, net losses deepened to -£23,000, and trade creditors rose by 48%, suggesting increased reliance on short-term financing. Bank borrowings decreased by 40%, a good sign, but cash bank on hand is still a little low. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay agile, but the losses are a concern. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements.

Overall, The Baby Store Limited seems to be navigating a challenging market. While its online presence and Google rating are strong, the financial results indicate a need for careful management and potentially a focus on profitability over rapid growth.

Registered in England/Wales under the registration number 06999040, with a registered address at WA2 8RF, Warrington, Cheshire, 16 Chetham Court, Winwick Quay.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.