Swiss Watches Direct Limited

Swiss Watches Direct Ltd, based in Pevensey, UK, is a small, family-run business with an active trading status. Founded twenty years ago in 2005, the company employs just two people and holds £358,754 in assets. It’s a tight-knit operation with two directors and two owners at the helm, operating from a real address. The company regularly imports and exports clocks, watches, and their parts—nineteen months of import activity and seventeen months of export activity have been recorded, the latest in January 2025 and December 2024 respectively.

The company’s website specializes in TAG Heuer, Breitling, Omega, and Longines watches, offering discounted prices and warranties. It operates an e-commerce site, selling brand new, authentic watches with serial numbers and manufacturer’s warranties. The site also highlights its UK-based operation and offers finance options. It’s clear they’re aiming to be a leading online retailer of premium watch brands.

Financially, Swiss Watches Direct Ltd shows some concerning trends. Current assets have decreased by 18% to £360,000, while net assets have also fallen by 16% to £280,000. Cash bank on hand has dropped significantly by 13% to £300,000. Trade debtors have fallen by a substantial 43%, which could be a positive sign of improved collections, however, creditors have risen by 12%, suggesting increased short-term liabilities. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows it to be nimble, but the decline in equity is a point to watch. As a small company, it’s likely exempt from an audit, so the figures are unaudited.

Overall, Swiss Watches Direct Ltd seems to be navigating a challenging environment. While its online presence is strong, the financial data suggests it’s burning through cash, and the company will need to keep a close eye on its expenses to ensure long-term sustainability.

Registered in England/Wales under the registration number 05412890, with a registered address at BN24 5DN, Pevensey, East Sussex, Birch House Beaulieu Drive, Stone Cross.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.