Swiss Watches Auction Ltd

Swiss Watches Auction Ltd, based in London, UK, is a small, active company founded just two years ago. With £207,581 in assets and a virtual address shared by fifteen other companies, it’s a solo founder operation led by a single director and owner. The company operates in the retail sale via mail order houses or via internet, specializing in luxury watch auctions. Its website highlights a user-friendly platform for bidding on authenticated watches from trusted dealers, emphasizing secure delivery and a personalized user experience through a dedicated app.

The company’s website showcases a regular auction schedule, offering a wide selection of luxury watches. It actively encourages engagement through a downloadable app, promising a more convenient and personalized user experience. The site’s emphasis on trusted dealers, expert authentication, and secure escrow services aims to build confidence among potential buyers. They are on a mission to revolutionize the sale of luxury watches via auction, offering a regular schedule with watches offered direct from approved watch dealers.

Financially, Swiss Watches Auction Ltd presents a mixed picture. While current assets remain steady at £210,000, equity has declined to a negative £12,000, indicating potential losses. Bank borrowings have remained stable at £220,000, and cash reserves are consistent at £100,000. The company’s small size (meeting two of three conditions for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the negative equity suggests a need for careful financial management. No auditor is mentioned, likely due to the company's exemption as a small entity, so the figures are unaudited. The company’s reliance on a virtual address and single-person leadership also raises questions about scalability and long-term sustainability.

Registered in England/Wales under the registration number 14752367, with a registered address at NW2 7UH, England, London, 36-38 Waterloo Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.