Swinnerton Cycles Limited

Swinnerton Cycles Ltd from Staffordshire UK: a small, active company founded 19 years ago, employs 12 people, and holds £535,469 in assets. It’s a family business with three directors and two owners, operating an e-commerce site and boasting a real address. The company regularly exports vehicles, parts, and accessories (not for trains or trams) – six months of export activity recorded – but imports irregularly, with just one month of imports as of November 2022. It’s a retail business operating in the sports goods, fishing gear, camping goods, boats and bicycles industries.

The company’s website, Swinnerton Cycles, is a well-stocked online shop, offering a wide range of bikes, clothing, components, and accessories. It uses cookies to improve the shopping experience and prominently features brands like Merida, Giant, Trek, and Shimano. The site also has a blog with articles on cycling-related topics, like low-cost family days out and gravel bikes. The company even has a physical store in Stoke-on-Trent, Staffordshire.

Financially, Swinnerton Cycles Ltd shows some concerning trends. Current assets dropped by 14% to £540,000, while net assets decreased by 6.6% to £320,000. Bank borrowings fell by 84%, but cash reserves also declined by 25% to £96,000. Creditors decreased by 30%, which is a positive sign. The company meets the criteria for a small business – turnover under £10.2m, assets under £5.1m, and fewer than 50 employees – and is exempt from an audit. Property plant equipment has also seen depreciation, with land and buildings increasing by 3.1% and other property plant equipment increasing by 15%. The number of employees has also dropped by 25% to nine.

While the company seems to be doing alright, the decrease in assets and cash reserves suggests it might be facing some financial pressure. It's a small business, though, so it can adapt quickly. It’s unclear if the company is burning through money, but the trends warrant close monitoring.

Registered in England/Wales under the registration number 05767853, with a registered address at ST4 2HG, Staffordshire, 69 Victoria Road, Fenton, Stoke-On-Trent.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.