Swimming Pools Ltd

Swimming Pools Ltd, based in London, UK, is a small, active company founded four years ago. With two employees and a virtual address, the company operates with a solo founder and a single director. It’s a regular importer, specializing in toys, games, and sports equipment, with seven months of import activity recorded up to October 2024. The company’s activities also encompass the manufacture of metal containers, retail sales via the internet, and the construction of metal structures.

The company’s website, UK Swimming Pools, showcases a luxury swimming pool design and construction business serving Surrey and surrounding areas. It offers a wide range of services, from bespoke pool design and construction to refurbishment, reshaping, and maintenance, catering to both new builds and existing pools. The website highlights expertise in various finishes, including tiled mosaics, marbelite, and pacelite, and emphasizes a commitment to quality and customer satisfaction. It even offers wellness spaces and sports surfaces, suggesting a focus on creating complete outdoor leisure environments.

Financially, Swimming Pools Ltd presents a mixed picture. While assets remain steady at £100,000, cash reserves have fallen by 30% to £46,000. Creditors have also increased, reaching £35,000, and bank borrowings have risen significantly, indicating a reliance on external funding. The company’s small size—meeting two of three conditions for a small company—allows for flexibility, but the increased debt suggests potential cash flow pressures. No auditor is mentioned, which is typical for companies exempt from an audit due to their size.

The company’s focus on high-end pool design and construction suggests a premium pricing strategy, but the rising debt could indicate challenges in managing costs or securing larger contracts. It’s likely the company is burning through money like a startup, but it’s also possible that the recent investments in marketing and expansion are paying off.

Registered in England/Wales under the registration number 13198190, with a registered address at WC2H 9JQ, United Kingdom, London, Greater London, 71-75 Shelton Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.