Surge Sm Ltd

Surge Sm Ltd from London UK: small company, active status, founded 7 years ago, £11,554 assets, virtual address, 2 directors, 1 owner, solo founder, e-commerce site. It’s a small business, meeting two of three conditions to be classified as such: turnover less than £10.2 million, balance sheet total less than £5.1 million, and fewer than 50 employees. The company has been operating for seven years, since August 2017, and currently has two directors and one owner, who is also the solo founder. It runs an e-commerce site, and its registered address is a virtual one, shared by a staggering 91,072 other companies.

The website, SM Cricket, is a vibrant showcase of cricket equipment. It’s clear they’re focused on retail, selling handmade cricket bats, pads, gloves, and bags—plus a range of accessories. A key feature is the Heather Knight Collection, developed in partnership with the England Women’s captain. They even offer bat buyers guides and a bat care guide, showing a commitment to customer service and expertise. The site also highlights sponsorship opportunities and has a blog, suggesting ongoing efforts to engage with the cricket community.

Financially, Surge Sm Ltd presents a mixed picture. While current assets increased slightly to £12,000, net assets have grown significantly to £7,700—a positive sign. However, bank borrowings decreased sharply to just £360, and cash reserves remain at a modest £2,300. Tax and social security payable have increased dramatically, rising to £2,600. The company’s small size and lack of employees (zero reported) keep overheads low, but the increased tax liability could be a concern. As a small company, it’s exempt from an audit, so the figures are unaudited.

It seems like Surge Sm Ltd is navigating the challenges of a small e-commerce business. While the website shows a strong focus on quality and customer engagement, the financial data suggests it’s still working to build a sustainable profit margin. The company's growth is steady, but it's important to keep an eye on those tax obligations.

Registered in England/Wales under the registration number 10899448, with a registered address at WC2H 9JQ, United Kingdom, London, 71-75 Shelton Street, Covent Garden.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.