Sundae Body Ltd

Sundae Body Ltd is a small, active company based in Newark, UK, founded four years ago in 2020. With £607,941 in assets and a virtual address (registered at 18b Balderton Gate, where 26 companies are registered), the business operates with four directors and no officially reported owners. It's a retail business, specializing in the sale of cosmetic and toilet articles, and is an irregular importer of paper and paperboard products, with just two months of import activity recorded.

The company’s website, sundaebody.com, showcases a range of vegan, cruelty-free bodycare products, including whipped shower foams and body whips, marketed towards a younger demographic. The site emphasizes fun, aesthetics, and a playful brand identity, with a focus on online sales and social media engagement. Bundles and subscription options are available, and the site actively promotes its rewards program to encourage repeat customers. The site also has a presence in multiple countries, including the US, Australia, and Ireland.

Financially, Sundae Body Ltd presents a mixed picture. While cash reserves have increased significantly by 210% to £100,000, creditors have surged by 100% to £420,000, suggesting a reliance on short-term financing. Trade debtors have increased dramatically by 1800% to £370,000, which could indicate difficulties in collecting payments from customers, or a strategic decision to offer extended credit terms. Equity, however, has improved significantly, rising by 380% to £190,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it remain flexible, but the increased debt levels warrant closer monitoring. There is no auditor mentioned, likely due to the company’s exemption as a small entity.

Overall, Sundae Body Ltd seems to be growing, but it’s burning through cash a little faster than it’s bringing it in. The company’s success hinges on maintaining its brand appeal and managing its debt effectively—something that’s easier said than done.

Registered in England/Wales under the registration number 12820567, with a registered address at NG24 1UF, England, Newark, Notts, 18b Balderton Gate.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.