Sublime Deals Ltd

Sublime Deals Ltd is a small, active company registered in London, UK, founded three years ago in 2021. With £13,881 in assets and a virtual address shared by many other businesses, it operates as an e-commerce site with two directors and one owner, Stephen McCrory. The company’s core business involves a wide range of retail sales, from gadgets and homeware to sports equipment and baby products, all offered at discounted prices.

The website showcases a diverse product catalog, categorized into sections like “Womens,” “Mens,” “MyBaby and Children,” “Home Garden,” and “Sports Leisure.” It emphasizes free UK delivery, quality products, and competitive pricing, aiming to attract budget-conscious shoppers. A "New Arrivals" section highlights recent additions, while seasonal promotions—like Halloween and Christmas sales—further incentivize purchases. The site also features a blog with product recommendations and gift ideas, enhancing customer engagement.

Financially, Sublime Deals Ltd presents a mixed picture. Cash bank on hand increased by 170% to £260, a positive sign, but retained earnings and accumulated losses deepened to -£5,300. Creditors rose by 32% to £19,000, and trade debtors increased by 21% to £1,600. Current assets saw a slight increase of 3.3% to £14,000. The company’s small size (meeting two of three conditions for a small company) allows for agility, but the negative equity suggests it’s burning through cash. The accounts are unaudited, and no auditor is mentioned, which is common for companies of this size. The company uses VT Final Accounts software.

While the website appears vibrant and well-stocked, the financial data reveals a company struggling to achieve profitability. The increase in cash is encouraging, but the growing debt and negative equity suggest it’s relying on credit to keep operations afloat. It’s likely that the company is trying to expand its product range and customer base, but it needs to carefully manage its finances to avoid further losses.

Registered in England/Wales under the registration number 13459885, with a registered address at EC1V 2NX, United Kingdom, London, 128 City Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.