Stupid Egg Limited

Stupid Egg Limited, based in Lewes, UK, is a small, active company founded six years ago. With three employees and £44,417 in assets, it operates an e-commerce site selling houseplants and related products, earning a stellar 5.0 Google rating from 163 reviews. The company has a real registered address and is overseen by one director and two owners.

The company’s website, Stupid Egg House Plants, presents a vibrant online store specializing in houseplants, pots, and accessories. It offers a wide range of plants, from Philodendrons to Fiddle Leaf Figs, alongside stylish planters and pet-safe gift options. The site emphasizes free delivery over certain spend thresholds and offers a "Rock bottom planters" section, suggesting clearance sales. A blog provides care guides and inspiration, and the site also caters to corporate clients with custom orders and plant sourcing services.

Financially, Stupid Egg Limited shows a mixed picture. Current assets have decreased by 17% to £44,000, and net assets have plummeted 51% to just £10,000—a significant drop. Bank borrowings have decreased by 11%, and cash reserves have increased by a healthy 62% to £28,000. Trade creditors have decreased, suggesting improved debt management. The company’s small size (meeting two of three criteria for a small company) allows for agility, but the equity decline is concerning. The company is exempt from an audit, so the accounts are unaudited.

The decrease in net assets, despite increased cash reserves, indicates a potential issue with retained earnings or accumulated losses. It's possible the company has been investing heavily in inventory or marketing, or that sales haven’s kept pace with costs. It's also possible that the decrease in assets is due to depreciation. The company’s success hinges on maintaining its high Google rating and attracting customers to its unique plant offerings.

Registered in England/Wales under the registration number 11906591, with a registered address at BN8 5NF, England, Lewes, Unit 13 Ringmer Business Centre, Chamberlaines Lane.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.