Stealth Birding Limited

Stealth Birding Limited is a small, active company based in London, UK, founded three years ago. With a single employee and £119,648 in assets, it operates from a virtual address shared by numerous other businesses, a detail that warrants a closer look. The company is managed by one director and owner, Bix James. It’s a regular importer, specializing in optical and medical tools and devices, with recent activity recorded in October 2024.

The company’s website showcases a wide range of products catering to bird enthusiasts – from cameras and habitats to optics and spotting scopes. It appears to be primarily an e-commerce operation, with no physical storefront mentioned. The site emphasizes a curated selection, competitive pricing, and a commitment to customer service. It also features a blog and detailed buying guides, suggesting an effort to establish itself as a trusted resource within the birding community.

Financially, Stealth Birding Limited presents a mixed picture. While current assets increased by 13% to £120,000, net assets decreased significantly by 230% to -£240,000. This substantial equity drop is concerning and suggests the company may be burning through cash faster than it’s generating revenue. Bank borrowings remain stable, but cash reserves have fallen. Trade debtors decreased by 42%, which could indicate improved collection rates, but creditors have increased by 13%, potentially reflecting increased supplier costs. The company's small size (meeting two of three conditions for a small company) means it’s exempt from an audit, so the figures are unaudited.

The company's reliance on a virtual address, coupled with the negative equity, raises questions about its long-term sustainability. While its e-commerce platform appears well-designed and targeted, the financials suggest it’s facing challenges. Whether it can overcome these challenges and continue to serve the birding community remains to be seen.

Registered in England/Wales under the registration number 13481137, with a registered address at EC1N 8LE, England, London, 63-66 Hatton Garden, 5th Floor, Suite 23.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.