Stanley Sports Limited

Stanley Sports Ltd, based in Stafford, UK, is a small, active company founded four years ago. With £52,022 in assets and a real address, it’s a solo-founded operation managed by one director and owner. The business boasts a perfect 5.0 Google rating from three reviews and regularly imports optical and medical tools and devices—nineteen months of import activity recorded, the latest in January 4th 2025.

The company's website, Stanley Sports, is primarily focused on the distribution and sale of VO2 Master analysers, a portable device used for measuring exercise intensity. They position themselves as the official UK importer and distributor, catering to athletes, coaches, educational institutions, and sports organisations. The website highlights the device's portability, ease of use, and integration with various Bluetooth devices, and offers both online sales and demonstrations. It’s a niche market, clearly.

Financially, Stanley Sports Ltd presents a mixed picture. Current assets increased by 38%, reaching £52,000, while cash reserves also grew by 28% to £25,000. However, net assets improved dramatically, jumping from a negative £15,000 to a positive £13,000—a significant turnaround. Trade debtors increased by a hefty 89%, suggesting perhaps delayed customer payments or a shift to offering more credit. Creditors decreased by a respectable 9.5%, which is a good sign. The company meets two of three criteria for being a small company: turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. There's no auditor mentioned, likely due to its small size, so the figures are unaudited.

The increase in debtors is something to watch, but overall, Stanley Sports Ltd appears to be recovering and showing signs of growth. The focus on a specialized product and its strong Google rating suggests a solid foundation for continued success.

Registered in England/Wales under the registration number 13117926, with a registered address at ST17 0SB, England, Stafford, 6 Common Lane, Bednall.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.