St George Sports Ltd

St George Sports Ltd from Rayleigh UK is a small, active company founded nine years ago. It’s a solo founder operation with one director and one owner, employing a single person and holding £12,999 in assets. The company operates from a virtual address, registered with 49 other companies, and runs an e-commerce site.

The company specializes in retail sales via mail order and internet, offering a wide range of sporting goods. Its website, Elite Pro Sports, showcases a diverse selection of products, including teamwear, footwear, balls, and accessories for various sports like football, rugby, ice hockey, and netball. It caters to teams and individuals, offering personalized products and worldwide delivery. The site emphasizes quality, official club merchandise, and a 28-day money-back guarantee.

Financially, St George Sports Ltd is showing some concerning trends. Current assets have fallen by nearly half, dropping to £13,000, while net assets have also decreased significantly, now standing at £12,000. Cash reserves have plummeted by over 60%, leaving just £6,900 in the bank. Borrowings have increased dramatically, rising by almost 100%, reaching £620. Creditors have also declined, suggesting some improvements in debt management. The company’s small size – meeting two of three criteria for a small company – allows for agility, but the sharp decline in equity is a red flag. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited director reports.

Overall, St George Sports Ltd appears to be facing financial pressures. While its e-commerce site is active and well-presented, the underlying financials suggest a company burning through cash. Whether the business can sustain this trajectory remains to be seen, but its focus on niche sports franchises and online distribution will be key to its survival.

Registered in England/Wales under the registration number 09778207, with a registered address at SS6 7UP, England, Rayleigh, Essex, 4 Cornhouse Buildings, Claydons Lane.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.