Ssj Diamonds Ltd

Ssj Diamonds Ltd is a small, active company based in London, UK, founded two years ago in December 2022. The company, with £6,152 in assets and a real address, is run by a single director and owner – Jassal Harvinder Kaur, who also acts as the solo founder. It operates in the retail sale via mail order houses or via internet, and the other retail sale not in stores, stalls or markets industries.

The company’s website, ssjdiamonds.com, showcases a collection of luxury diamond jewellery, with a focus on solitaire and sparkling pieces. It highlights a first-time buyer offer on a diamond tennis bracelet and emphasizes sourcing diamonds directly from De Beers Sight Holders, guaranteeing authenticity and ethical standards. The site also features a range of other items, including diamond heart necklaces, looped cluster earrings, and daisy bracelets, all available for purchase online. A dedicated section promotes monthly updates on sales, styles, and promotions, encouraging visitors to sign up for email notifications. Customers can also reach out via WhatsApp or phone for inquiries.

Financially, Ssj Diamonds Ltd appears to be struggling. Current assets remain at £6,200, but net assets have plummeted to -£7,500, indicating significant accumulated losses. Cash reserves are a meagre £1,300, and creditors remain at £14,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the negative equity is a cause for concern. The unaudited accounts, prepared using VT Final Accounts software, do not mention an auditor. Despite the challenges, the company’s focus on high-quality diamonds and online presence suggests a continued effort to attract customers and build a brand.

Registered in England/Wales under the registration number 14562617, with a registered address at EC1N 8DX, England, London, 34-35 Hatton Garden, Office 29, Unit 3ab.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.