Srsly Ltd

Srsly Ltd from Northwood UK: a small, active company founded five years ago, is facing some challenges. Confirmation is overdue by three months, and while it employs just three people, it operates from a virtual address shared by sixty-eight other companies. The company is led by a solo founder, Welch Andrew Scott, who also serves as both director and owner. It runs an e-commerce site with a stellar 5.0 Google rating based on 111 reviews, and irregularly imports miscellaneous food products, with the last import occurring just one month ago.

The company’s website showcases a range of low-carb and diabetes-friendly foods, emphasizing flavor and health benefits. It offers bakery wraps, pizza, pasta, and sweet treats, with a focus on sugar-free and gluten-free options. The site highlights customer testimonials and even boasts a "trustpilot number one" rating for keto and low-carb food companies. It’s clearly aiming to cater to a niche market seeking healthier alternatives.

Financially, Srsly Ltd’s numbers paint a mixed picture. Accumulated depreciation on plant and machinery has increased by 51%, and bank borrowings have decreased by 6.2%. However, cash bank on hand has plummeted by a significant 60%, and creditors have risen by 33%. The company’s net assets have also declined, though not as drastically. It’s a small company, meeting two of three criteria for size (turnover less than £10.2 million, balance sheet total less than £5.1 million, and fewer than 50 employees). The decrease in cash reserves, coupled with the rise in creditors, suggests the company is burning through money faster than it’s bringing it in. There's no auditor mentioned, which is common for small companies.

Overall, Srsly Ltd appears to be a promising e-commerce venture with a loyal customer base, but it's facing financial pressures that need to be addressed.

Registered in England/Wales under the registration number 12054962, with a registered address at HA6 2XY, England, Northwood, 27a Maxwell Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.