Sproules Jewellers Limited

Sproules Jewellers Limited, based in Londonderry, UK, is a small, active company founded eleven years ago in 2014. With eleven employees and £484,500 in assets, it’s a well-established local business. The company, run by two directors and a single owner, operates a thriving e-commerce site and enjoys a stellar 5.0 Google rating based on 66 reviews. It’s an irregular importer, bringing in paper and paperboard products, though only for a couple of months, with the last import occurring back in 2019.

The company’s website showcases a wide selection of engagement rings, wedding bands, and other jewellery, catering to a range of styles and budgets. They stock popular brands like Cultured, Diamonfire, and Tissot, alongside their own Sproules branded collections. The site also features a dedicated section for watches, both for men and women, and offers a deluxe gift boxing service. It’s clear they’re aiming for a premium shopping experience, with detailed product descriptions and high-quality images.

Financially, Sproules Jewellers Limited presents a mixed picture. While current assets remained steady at £480,000, cash reserves took a hit, dropping 50% to £20,000. Bank borrowings decreased slightly, but creditors also fell, suggesting improved debt management. A notable increase in other inventories, up 12% to £460,000, could indicate increased stock levels to meet demand. The company’s small size—meeting two of three conditions for a small company—helps it maintain agility, but the decline in cash reserves warrants attention. No auditor is mentioned, likely due to its exemption as a small company, so the figures are unaudited.

Overall, Sproules Jewellers Limited seems to be navigating the challenges of a competitive market. Its strong online presence and positive customer reviews are definite strengths, but the company will need to closely monitor its cash flow to ensure long-term sustainability.

Registered in Northern Ireland under the registration number NI623429, with a registered address at BT48 6JW, Londonderry, 26 Carlisle Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.