Southst Ltd

Southst Ltd is a small, active company based in Manchester, UK, founded two years ago in 2022. It's a solo-founded operation with a single director and owner, Harley Rae Booth, and employs six people. The company holds £123,300 in assets and operates from a virtual address shared by forty-nine other companies, which is a little strange. Southst Ltd runs an e-commerce site selling clothing and accessories, not knitted or crocheted, with 14 months of import activity recorded, the latest in October 2024.

The website, Southst UK, showcases a curated collection of streetwear-inspired apparel for men, women, and kids. It emphasizes a "London Store" vibe and offers free express shipping on orders over £50. The site is well-designed, with clear product categories and a focus on new arrivals and restocked items. It’s a modern e-commerce operation, offering international shipping and a focus on customer care.

Financially, Southst Ltd presents a mixed picture. While its small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay nimble, its equity has taken a hit, now sitting at -£190,000. Cash reserves are a modest £10,000, and bank borrowings are a significant £390,000. Creditors have remained stable at £440,000. The company’s net assets are also negative. The lack of an auditor mentioned suggests the company is exempt as a small company, and the figures are unaudited.

Overall, Southst Ltd seems to be burning through money. While the e-commerce side appears active and well-designed, the financials reveal a company struggling to achieve profitability. Whether it can turn things around remains to be seen, but for now, Southst Ltd is relying on its curated product selection and online presence to attract customers.

Registered in England/Wales under the registration number 14408195, with a registered address at M2 4AH, England, Manchester, Greater Manchester, C/O Accounts And Legal, 81 King Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.