Soru Jewels Limited

Soru Jewels Ltd from Solihull UK is a small, holding company with an active status, established seven years ago in 2017. The company employs seven people and holds assets totaling £1,418,194. With a real address and two directors, plus one owner, Soru Jewels Ltd operates as a regular importer and exporter of jewelry, precious stones, and metals, having imported for 105 months and exported for 38 months.

The company's website, Soru Jewellery, showcases a range of handcrafted jewelry, including earrings, necklaces, bracelets, and rings, with a focus on micro mosaic pieces and collaborations like the Daphne Oz x Soru collection. The site is clearly geared towards e-commerce, offering various payment options and highlighting fast shipping. It’s a modern, visually appealing site, with a clear emphasis on design and quality.

Financially, Soru Jewels Ltd presents a mixed picture. Cash bank on hand increased by 23% to £790,000, which is a positive sign, but trade debtors decreased by 15% to £320,000. Creditors remained steady at £550,000. While net assets and equity stayed consistent at £760,000, the increase in bank borrowings suggests the company is leveraging debt to fund operations. The depreciation rate used for property, plant, and equipment remains at 0, indicating a focus on owned assets. The company meets the criteria for a small business, with turnover less than £10.2 million, assets less than £5.1 million, and fewer than 50 employees. The accounts are unaudited, likely due to the company’s small size.

The company’s focus on high-end, handcrafted jewelry and collaborations, combined with a strong online presence, suggests a deliberate strategy to appeal to a discerning customer base. However, the increase in bank borrowings warrants monitoring, and the company’s ability to manage its debt will be key to its long-term success.

Registered in England/Wales under the registration number 10823226, with a registered address at B91 3LH, England, Solihull, West Midlands, Suite 5, The Courtyard, 132 Widney Lane.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.