Snuggle Baby Ltd

Snuggle Baby Ltd is a small, active company based in London, UK, founded five years ago. The company, with just four employees, operates a virtual address and is led by a solo founder who also serves as director and owner. It runs an e-commerce site selling baby products. Accounts are currently overdue by three months.

The company’s website, Snugglebundl, showcases a unique baby wrap with handles designed for lifting and laying down babies without waking them. The site highlights numerous benefits, including ease of transfer, support for C-section recovery, and versatility as a play mat, car seat liner, and breastfeeding cover. Testimonials from satisfied customers praise the product's safety, comfort, and usefulness. The site also features endorsements from baby sleep experts and PPE professionals.

Financially, Snuggle Baby Ltd presents a mixed picture. Cash bank on hand increased significantly by 230%, reaching £820, but net current assets liabilities worsened to -£960. Accrued liabilities rose by 69%, and equity also declined, indicating a potential strain on the company’s resources. Trade creditors also increased, suggesting a need for better management of supplier payments. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay agile, but the negative equity raises concerns. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements.

It appears Snuggle Baby Ltd is facing challenges in maintaining profitability, despite a popular product and positive customer reviews. The company’s ability to navigate these financial pressures will be key to its long-term success.

Registered in England/Wales under the registration number 12507431, with a registered address at NW9 9NA, England, London, 14 Old Kenton Lane.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.