Smug Retail Limited

Smug Retail Ltd from Ilford UK: a small company currently in liquidation status, was founded seven years ago and employs seven people. It holds £463,493 in assets and operates from a virtual address, with one director and two owners. It’s a family business running an e-commerce site and has a respectable Google rating of 4.0 based on fourteen reviews. The company regularly imports and exports various textile products, sets, used clothing, and rags – a combined twenty-one months of activity, with the latest import in December 2024 and the last export in November 2024.

The company operates in the retail sale via mail order houses or via internet industries. Its website, SMUG Shop, showcases a range of products, including sleep masks, relaxation aids, beauty items, and fitness recovery tools. It ships worldwide, offers various payment options (including Klarna, Apple Pay, and Google Pay), and even has a blog with workout videos and sleep-related content. The site emphasizes a commitment to quality, featuring awards and recognition from publications like Forbes and Hip Healthy.

Financially, Smug Retail Ltd is facing significant challenges. Accumulated depreciation for computer equipment has increased by 32%, while motor vehicle depreciation has surged by a staggering 150%. Bank borrowings have increased by 2.5%, but cash reserves have plummeted by a substantial 90%, leaving just £2,500 on hand. Creditors have risen by 10%, and trade debtors have increased dramatically – a 220% jump. Equity has also taken a hit, decreasing by 89% to just £16,000. The company’s small size (meeting two of three criteria for a small company) helps it remain agile, but the sharp decline in equity and cash reserves is a cause for concern. There’s no auditor mentioned, likely due to its status as a small company, so the figures are unaudited.

The company’s current income tax policy is based on taxable profit for the year. It’s clear that Smug Retail Ltd is navigating a difficult period, with its financial health showing signs of strain despite its active e-commerce operations and commitment to customer satisfaction.

Registered in England/Wales under the registration number 11103060, with a registered address at IG6 3TU, Ilford, Essex, Recovery House, Hainault Business Park, 15-17 Roebuck Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.