Smartstuff Limited

Smartstuff Limited, based in Stevenage, UK, is a small, active company founded ten years ago in December 05, 2014. With just two employees and £10,492 in assets, it’s a solo-founder operation managed by two directors and one owner. The company operates in the retail sale via mail order houses or via internet industries, offering a range of products across categories like train, art, craft, game, sports, and puzzle stuff. Its website, SmartStuff Limited, features a simple layout with clear departmental navigation and copyright information dating back to 2016.

The website’s design suggests a straightforward e-commerce operation. It prioritizes product categories over elaborate branding, with a focus on functionality and ease of use. There's a clear emphasis on a curated selection of hobby and craft supplies, catering to a niche market. The site's simple structure and lack of complex features indicate a business that's likely managed with limited resources, focusing on direct sales rather than extensive marketing or customer engagement.

Financially, Smartstuff Limited presents a mixed picture. While the company is small (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees), its net assets are negative, standing at -£5,300. Cash reserves are low at £77, and bank borrowings have increased, reaching £17,000. Creditors have remained stable at £17,000, and trade debtors are a modest £260. The increase from depreciation charge for the year is £120. The company’s lack of employees (two reported) suggests a lean operation. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements.

In short, Smartstuff Limited is facing some financial challenges. While its e-commerce site appears functional and focused, the negative equity and low cash reserves indicate a business that’s potentially burning through money. Whether the company can sustain its operations and turn a profit remains to be seen—but its niche product selection and simple website suggest a focus on efficiency and direct sales.

Registered in England/Wales under the registration number 09343568, with a registered address at SG1 3JB, Stevenage, Hertfordshire, 31 Pound Avenue.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.