Smart Toys And Games Ltd

Smart Toys And Games Ltd from London UK: small company, active status, founded 9 years ago, 6 employees, £2,110,319 assets, yearly revenue: £2,323,908, virtual address, 5 directors, 1 owner, e-commerce site. Regular importer of toys, games, and sports equipment (55 months imported).

Smart Toys and Games Ltd is a small, active company based in London, UK, operating an e-commerce site and importing toys, games, and sports equipment. Established nine years ago, it employs six people and boasts assets of £2.1 million, generating a revenue of £2.3 million annually. The company’s registered address is a virtual one, with 38 other companies registered at the same location, which is a little unusual. It’s run by five directors and a single owner, and has been going strong since March 2016.

The company’s website, SmartToysAndGames.co.uk, is clearly the main focus, offering a wide range of educational toys and games for all ages. It’s a well-designed site, with a focus on popular brands like SmartGames and IQ puzzles. It’s clear that the company is targeting families and educators looking for engaging and brain-boosting products. They even offer free UK shipping for orders over £30!

Financially, Smart Toys and Games Ltd presents a mixed picture. While turnover increased by 18% to £2.3 million, there are some concerning trends. Cash reserves have fallen by 35% to £130,000, and bank borrowings have increased significantly. Although creditors have decreased slightly, the sharp decline in net assets – dropping 42% to £220,000 – suggests the company may be burning through cash. Trade debtors have also risen considerably, which could indicate issues with customer payments. The company’s small size, meeting two of three criteria for a small company, means it’s likely exempt from a full audit, so the figures are unaudited.

The company’s auditor, LB Group Limited (Stratford), has not reported any issues. Overall, Smart Toys and Games Ltd appears to be a well-run e-commerce business, but the financial data suggests it’s facing some challenges. It will be interesting to see how the company navigates these pressures and whether it can sustain its growth in the competitive toy and games market.

Registered in England/Wales under the registration number 10093676, with a registered address at WC2N 5BY, United Kingdom, London, 8 Northumberland Avenue.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.