Smart Living Wholesale Ltd

Smart Living Wholesale Ltd from Croydon UK: a small, active company founded twelve years ago, employs five people, and holds £497,293 in assets. Operating from a virtual address, the company is led by a solo founder who also serves as director and owner. It runs an e-commerce site with a respectable Google rating of 4.0 based on six reviews, and regularly imports furniture, lighting, and prefabricated buildings – the last import being six months ago.

The company's website showcases a wide range of products, from bedding and rugs to clothing and outdoor furniture. It’s clear they’re targeting a broad consumer base with free shipping offers and a variety of categories. They also have a dedicated section for kids’ collections, and a clearance sale. The website’s design is modern and easy to navigate, with clear product descriptions and high-quality images. It seems like they are trying to be a one-stop shop for home goods.

Financially, Smart Living Wholesale Ltd presents a mixed picture. Current assets have fallen by 19%, dropping to £500,000, while net assets have plummeted 79%, settling at just £26,000. Bank borrowings have increased by 44%, reaching £42,000, and cash reserves have decreased by 140%, leaving just £9,800. Trade debtors have also significantly decreased, by 52%, to £37,000. The company’s small size—meeting two of three criteria for being small—helps it remain flexible, but the sharp drop in equity is concerning. As a small company, it is exempt from an audit, so the financial information is unaudited.

It’s likely the company is facing some challenges in converting sales into profits, or perhaps it has invested heavily in inventory. The virtual address raises questions about the nature of its operations, but it’s a common practice for small e-commerce businesses.

Registered in England/Wales under the registration number 08072609, with a registered address at CR0 2LX, Croydon, 6th Floor, Amp House, Dingwall Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.