Shropshire Petals Limited

Shropshire Petals Ltd, based in Newport, UK, is a small, holding company with an active status. Founded thirteen years ago in 2011, the company employs thirty-five people and holds assets totaling £3,958,795. It operates from a real address and is overseen by five directors and one owner. The business runs an e-commerce site specializing in the retail sale of flowers, plants, seeds, fertilizers, pet animals and pet food, as well as growing vegetables and melons. It regularly imports live trees, plants, bulbs, roots, and flowers—twenty-seven months worth—with the last import occurring in January 2025. Export activity is irregular, with just one month of exports recorded in October 2021.

The company’s website showcases a wide range of biodegradable petal confetti and dried flowers, catering to weddings, hen parties, and DIY projects. It emphasizes British-grown flowers, sustainable practices, and a family-run operation. The site also features a blog with advice on wedding planning and flower arranging, and even a competition to win wedding supplies.

Financially, Shropshire Petals Ltd presents a mixed picture. Current assets decreased by 5.1% to £4,000,000, while net assets increased by 2.6% to £4,500,000. Bank borrowings decreased by 8.8% to £300,000, and cash reserves fell 43% to £640,000. Trade debtors increased by 33%, suggesting a potential reliance on customer payments, and creditors decreased by 37%, a positive sign. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the decline in cash reserves warrants attention. With no auditor mentioned, the figures are unaudited.

Overall, Shropshire Petals Ltd appears to be a stable, albeit growing, business navigating the challenges of the seasonal flower market. The company’s focus on sustainability and British craftsmanship could be a key differentiator in a competitive landscape, but keeping a close eye on cash flow will be important for long-term success.

Registered in England/Wales under the registration number 07772767, with a registered address at TF10 9BB, Newport, Shropshire, Lynn South Farm, Lynn.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.