Shop Honu Ltd

Shop Honu Ltd from Wirral UK is a small holding company with an active status, founded six years ago. The company employs three people and holds £150,954 in assets, operating from a real address. It’s overseen by two directors and two owners. The company operates in the retail sale via mail order houses or via internet industries.

The company’s website, honu.co.uk, showcases a range of sterling silver rings, bracelets, and other ocean-inspired jewelry. It emphasizes ethical sourcing, donating a portion of each order to Sea Turtle Recovery. The site offers free UK shipping over £35 and caters to customers across Europe and beyond, with a user-friendly interface and a wide selection of payment options. It's clearly an e-commerce business, with a focus on direct-to-consumer sales and a strong brand identity centered around marine conservation.

Financially, Shop Honu Ltd’s recent performance presents a mixed picture. Current assets have decreased by a significant 61%, falling to £150,000. Net assets have plummeted by a staggering 740%, ending at -£220,000. Bank borrowings have also increased, rising by 52% to £29,000. However, creditors have decreased by 62%, suggesting improved debt management. The company’s small size (meeting two of three criteria for a small company) allows for agility, but the substantial equity decline raises concerns. The company is exempt from an audit, and the figures are unaudited.

The sharp decline in equity, coupled with the decrease in cash reserves, suggests the company may be burning through money. It’s possible that increased marketing expenses or inventory purchases contributed to this trend, or perhaps sales haven't kept pace with costs. The decrease in debtors is a positive sign, but the overall financial picture warrants close monitoring.

Registered in England/Wales under the registration number 11518426, with a registered address at CH64 8TP, England, Wirral, Merseyside, C/O Brandbuildr Ltd Oaktree Court Business Centre, Mill Lane, Ness.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.